In an effort to promote Glendale as a desirable place to live, the “Glendale Giveaways” series on award-winning KTLA encouraged viewers to text-to-win prizes furnished by local area businesses. The 30-second commercial spots supported on-site celebrity interviews, Twitter and Facebook coverage, and exterior signage featuring a quote from KTLA’s own Sam Rubin.
Evening news reporter Doug Kolk interviews top musical acts weekly atop the Hollywood Tower. Considering what it would cost to produce and buy air time for a three minute commercial spot during prime time TV, this provides exceptional value and visibility for your property.
JVC, the market leading lifestyle driven car stereo and accessories brand shot their ‘Turn Me On’ commercial at the Hollywood Tower. The commercial aired on JVC’s HD digital billboard in Times Square. Passers by saw monument signage and exterior shots of the Hollywood Tower within the commercial that looped 24 hours a day for an entire year.
Estimated Value: $4mm per year 1.5 million daily impressions
ALT 987 + The Hollywood Tower
Exclusive music events co-hosted by ALT987, featuring A-List talent, allow the Hollywood Tower to charge top market dollar, despite its age and antiquated infrastructure. The intimate rooftop concerts are a coveted amenity for residents.
Performers have included: Jane’s Addiction, Mumford & Sons, Lorde, Florence and the Machine, Lumineers, Paramore and more.
Deep relationships with producers and talent bookers has resulted in major coverage.
Talent has included David Duchovny (Californication, The X-Files), Country singer Chely Wright, pop/soul singer Yuna, directors Noah and Logan Miller, Grammy award-winning band Mumford and Sons, Director Sacha Gervasi (Hitchcock), Zane Lamprey (host of Three Sheets & Drinking Made Easy), Joel Lambert (host of Discovery Channel’s Lone Target), Stevo (from Jack Ass).
Icis Apartments played host to HGTV’s hit show HGTV Star with host David Bromstad (formerly Design Star). Four designers were each provided with an empty apartment to work their magic. The on-air broadcast included exterior/interior shots of the development, verbal recognition, and monument signage. The partnership also featured a two-page spread in HGTV magazine and HGTV social media coverage.
Estimated TV Value: $550K Magazine Value: $35K Impressions: 1.5 million